For several years, The Institute for Responsible Technology has predicted that the US would soon experience a tipping point of consumer rejection against genetically modified foods. Now, in a December article in “Supermarket News”, that prediction is supported and the non-GMO consciousness uprising is gaining momentum.
Besides the Institute`s new non-GMO website and non-GMO shopping guide, which was disclosed in a previous article, another Non-GMO project is being launched. The project would offer the country`s first consensus-based guidelines to include third-party certification and a uniform seal for approved products. The organization would also require documented traceability and segregation to ensure the tested ingredients are what go into the final product.
The “Supermarket News” article alerts supermarket executives to the fact that the growth of organic, local, and green product categories reflects a generation of consumers that could be less tolerant of genetic modification.
In the past, health culprits like fats, refined carbs, salt and sugar were addressed, in that food companies offered options with, without, or with low levels of them. Now, the GMOs are coming to light. These executives are becoming aware that GMOs do not offer a single consumer benefit. They are finally learning that the five major GMOs, soy, corn, cottonseed, canola, and sugar beets, which are gene spliced to tolerate or produce poisonous insecticides, offer the consumer nothing. They are also learning that companies can eliminate GMOs without having to change recipes.
When the major food companies notice even tiny losses in market share, their GMO clean out will be widespread. The large food companies will recognize that the same consumer trend that forced them to remove all GM ingredients in Europe and Japan is taking place in the US.
Right now, about 28 million Americans regularly buy organic and about 87 million are opposed to GM foods and believe they are unsafe. And, 159 million say they would avoid GMOs if they were labeled. Imagine what people would say if they all learned that Monsanto paid off our elected officials to not require labeling of GMOs. You see, they knew full well that no one would buy their GMO garbage if it were labeled as such.
In the past, the decade could be defined with regard to the “culprits”. In the 80`s, it was fat; in the 90`s, it was carbs. Hopefully, we won`t need this whole decade to send GMOs packing. And, God willing, by this time next year, Monsanto, the largest GMO producer in the world, will not be a “happy camper”.
Read labels. If soy (including soy lecithin), corn, cotton, canola and sugar do not say organic, do not buy it.