Militant Rants

Mitsubishi Can’t Accept the Obvious, Tries Hype Instead

by Aaron Turpen, EVMeme

Mitsubishi, who completely missed the boat when they could have taken the market by storm with the i-MiEV, is struggling to keep up with the electric car market.  The company has now announced that they’re initiating a “price war” against “high cost electric vehicles” and will be cutting down their i-MiEV’s price in order to make EVs more accessible.

That’s the hype.  Now for the reality.

The i-MiEV is smaller, less mainstream, and less marketable than the Nissan Leaf.  It was (formerly) priced at about $3,000 more than the MSRP for the base Leaf as well ($49,000 vs. $46,000) in Japan.  So now, in order to compete, Mitsubishi is lowering the price of the i-MiEV to $37,000 (again, in Japan), which will be cheaper than the Leaf in that country.

But wait.. to make that price cut, they’re cutting batteries out of the little bug-like car too.  DOH!  So the new model at the cheaper price has 25 miles less range.  Oops.

Here’s something hilarious.  Here in the U.S., the Leaf sells for $33,000 and the i-MiEV (if you can find one) sells for $27,990.  Yet the Leaf is far outperformering the i-MiEV in sales.  Huh?

Well, I guess size does matter. The Leaf seats one more person (5) and has more cargo space (nearly half again).  Plus, the Leaf looks like a normal car where as the i-MiEV looks like a cheesy VW Beetle ripoff with stupid(er) headlights.